The Problem

Multi-channel executives understand that catalogs spark interest and drive demand. Even as revenue from other channels grows, fueling consumer demand requires a solid catalog circulation plan.

Unfortunately, increasing costs and lower response rates force multi-channel marketers to make ever-finer mailing decisions. Each catalog that fails to reach its intended, interested direct marketing buyer undermines not just the profitability of the catalog, but also the entire business.

The Solution

Prefer Network’s FreeMAX8™ applies the most recent address hygiene and consumer buying information when mailers need it most – just before their catalogs hit the mail. This last chance campaign optimization helps catalogers account for changes of address and buying trends that occurred during the catalog’s production cycle. FreeMAX8™ helps ensure that every mailed catalog reaches an interested buyer.

FreeMAX8™ leverages our advanced modeling, robust address hygiene, and transaction-level database of responsive direct marketing buyers. Combining these solutions allows catalogers to adjust their circulation plan immediately before bindery. The benefits of recent consumer information – where they live and what they buy – allows circulation managers to replace under-performing segments in their mail file “on-the-fly.”

The Impact

FreeMAX8™ provides direct marketers with the
up-to-date information needed to drive response rates higher:

• Improve profitability by as much as 6.3% per mailing by replacing low performing and undeliverable names with names that perform.
• Improve deliverability by 5 to 10%, using advanced hygiene capabilities.
  

The Benefit

Prefer Network provides catalogers just-in-time insight to valuable information about customers and prospects:

• Never lose contact with your best customers
  FreeMAX8™ uses proprietary change of address solutions to locate the 50% of movers missed by publicly available change of address applications.
• Increase profitability by focusing
  on your most profitable customers
  FreeMAX8™ pre-bindery intellect provides the most up-to-date consumer information, typically three to five weeks more current than that used in production. Using near real time information lets mailers better evaluate each customer’s profitability, allowing more accurate mailing decisions.
• Drop unprofitable names
  and maintain circulation goals
  FreeMAX8™ segments the mail file using advanced modeling capabilities and identifies under performing names. At the same time, we locate direct marketing buyers with an interest in your products to replace the under performing names.
• Improve campaign performance
  without changing vendors
  Prefer Network offers FreeMAX8™ pre-bindery intellect as a service applied to your existing mail file immediately before shipping to your printer.
• Make more informed mailing decisions
  with minimal impact to schedule time
  In just four days, FreeMAX8™ applies Prefer Network’s full suite of proprietary address hygiene, prospect modeling, and name selection services. In return, mailers increase profitability by as much as 6%, or more, per mailing.